I received an email from a subscriber today. He wanted to know if I had a “newer list” for Squidoo because he felt this list was pointless to be on as he was being sent to posts that were from 2009, and with all the changes at Squidoo and Google he couldn’t believe they would be at all relevant.
This was a little disturbing to me, because I strive to provide good information that works if you work it. I went back through my list emails and have to say I don’t really agree.
What I provide links to in the email series you get when you subscribe (and get the Squidoo Christmas Cash Blueprint) are basics. The basics don’t really change. It doesn’t matter how many things change at Squidoo, or how many times Google changes their algorythm… the basics will stay the same.
In fact, the basics for making Squidoo work, are pretty much the basics for any strategy you plan to use to make money online.
You need to figure out what people want (not necessarily what they need). You have to figure out how they are asking for what it is they want. You then have to give it to them.
What this means in internet marketing terms is this: You find a product, find a keyword people are using to find that product, then you create great content that leads people to the product, and then build links to the content to get it ranking on Google.
That is it.
So, is that what I did in 2009? YEP.
Is that what I do today? YEP.
The basics don’t change. The only thing that changes are some of the tactics and tools you can use to implement the basics.
So many people online are continually searching for the latest and greatest thing, the one thing that’s better than the last thing. The thing that is going to be IT for them.
Let me tell you right now… there is no such thing.
There are the basics. The basics done over and over and over again. Internet marketing… especially on a free platform is all about the basics. You can spiffy up the basics a bit, but when it comes down to it, there’s only 3 little things.
1. what people need
2. how they’re looking for it
3. them being able to find YOUR solution to what they need.
Don’t make it any more complicated than that… at least in the beginning. There will be gurus and others who will tell you you have to do this, and that and of course that other thing or you will fail. This is a lie. It is not true. The basics will get you started. They will create an income for you (if you do the work) and they will allow you a little breathing room to grow.
So, don’t knock the basics. They’re what your business is built on. 
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Hi Jackie:
Thankyou so much for keeping the old posts active. I keep going back to them again and again, to pick up tidbits of information and they STILL work and are STILL relevant.
I noticed the dates as well but I’ve been on Squidoo long enough to know that the information was still meaningful. You are right about the basic not changing.
I wonder, also, if people know there are plugins that auto change the dates of posts – at least you are honest about when the information was posted.
As I am still learning, I will continue to read every post you link readers to and hopefully continue to learn!
Edie@HolidayFood´s last blog ..Cinco de Mayo Appetizers
or I could just take the dates out completely…
Hi Jackie,
Thanks for the post. You are right, the basics remain the same and once one masters the basic, the changes in the marketplace will not make as much difference. I was worried about the Google changes, but I have realized they are not affecting my lens as I feared. The key is having a strategic plan and everything will fall in place.
Thanks for sharing this with us.
Ndasika´s last blog ..THE STRATEGIC PLAN
I am sorry to say I was thinking the same thing but thanks for clarifying this for me.
Rebecca@primitivedecoratingideas´s last blog ..My First Project For Primitive Decorating Ideas