6 Simple Things You Can Do To Make Google Love You...

How are your lenses doing? Are they getting traffic? Are they getting to the first page of Google? If they’re not doing well, and they’re not getting to the front page part of the problem may be your SEO. What is SEO? Search Engine Optimization. This is  big term but simply means, creating a lens that tells Google very specifically exactly what it’s all about.  You want Google to know exactly what your lens [...] Continue Reading…

How to Create a Clickable Link to Your Product

When you want to create a link that is clickable and you’re working somewhere that doesn’t have a text editor (where you can just click the little chain button), like Squidoo, you will have to use html code. Html code is extensive, and you can use it to make your site do all kinds of things. However, for this post I’m just going to show you how to use it to create a link [...] Continue Reading…

How to Write Quality Articles for Product Lenses

Now that you’ve got your lens done the real work begins. The writing. There’s a bunch of writing to do to create the backlinks your lens will need to move up the search rankings of Google. We’re talking about articles to submit to directories, blog posts to add to the free ad blogs, blog posts to add to your blog network. Dang. It can seem overwhelming, and even more so when you’re lens is [...] Continue Reading…

Tons of New Squidoo Categories

Well, Squidoo is up to their tricks again. This time they’ve created scads and scads of new categories (which they are interchangeably calling topics). This is very cool. Let me tell you why.

1. Relevance

You know how I’m always talking about how you should make your product, and you keywords as relevant as possible. That goes for your tags as well. Each time you put a lens into a category it creates a tag. Now [...] Continue Reading…

Get a Jump Start On Next Year

I’ve got too many lenses. I love to build them and I build and build and build. The problem with this is that I don’t always get around to doing all the promotion that needs to be done to make my lenses successful. I do the basics, which gets them indexed and ranked ~ some as high as the top of page 2, but with so many I just don’t have the time to [...] Continue Reading…

Best of… Getting Traffic to Your Lens

I’m out of town today… getting the holiday festivities under way. I have been getting asked quite a few questions about building links for lenses and getting traffic to lenses so I thought I’d revisit some of my favorite posts on these topics.

Getting your lens indexed.

This step can freak people out, but there are some simple things you can do to help the process. Then sit back and relax. Your lens will get [...] Continue Reading…

Amazon Modules or Your Own Links?

I recently had a reader ask me a question about the difference between using Amazon modules and direct links on your lenses. He said they both point directly to Amazon ~ what gives?

It’s a good question and something that is important to understand, so let’s talk about it today. Then you can ask questions and make decisions for your business that will be best for you.

1. Amazon modules ~ Squidoo provides quite a few [...] Continue Reading…

5 Quick Ways to Make a Better Lens

Creating a lens is  as much an art as it is a science. Yeah, you can do all the keyword research you want, and you can follow all the SEO “rules” but there are some things that will help your conversion that have to come from a place other than the numbers and rules… they have to come from you.

Here’s some tips to get your lenses to convert better.

1. Pick something you care [...] Continue Reading…