The last time I did a “finding killer keywords” post the idea came from daydreaming and staring out my window. Although I’m sure there are plenty of ideas outside your window too, I thought I’d be a little more proactive about the product finding process, to show you how that works.
It’s still very easy… don’t complicate the process. It’s the one thing I find beginners do, make things really complicated in their minds, when it’s really as simple as finding something cool you might want to buy online. 
Let’s take a look at shopping.com ~ one of my favorite starting places.
This is where I start… you’ll find out in the video it’s not always where I end up. The key to successfully scouting for new products is to be open minded. Don’t get stuck on one product, or one keyword or even one topic.
I go to shopping.com to get an IDEA… then go to the keyword tool (in this video I used google free tool). Once at the keyword tool I may get another idea, a different idea, a more specific idea ~ and that’s OK ~ in fact, that’s good.
So if you’re asking where do I start, how do I pick ~ just jump in and start clicking on products ~ look for something with price point over $100 and then check it out further. It really is trial and error, and as you do more of it you’ll get a feel for it and it will go quicker ~ and you’ll have an idea of what keywords are going to work, and which ones won’t.
Here’s the process I went through in print:
1. Go to shopping.com
2. Click the “see all” link in the top right hand corner
3. Pick a category (I pick something I have some interest in)
4. Look for a price point over $100
5. Take the product name and go to your favorite keyword tool.
6. Check for search volume, keeping your eyes open for better keywords along the way.
7. If you find a possible new keyword take it to Amazon and see how much it costs and if there are reviews.
Then you will have to go and check out the competition levels for the product ~ but that wasn’t part of this video. Today we are just getting started, finding products and possible keywords.
So go on now, get over to shopping.com and test it out for yourself. It’s really not hard, you just have to jump in and do it. Remember, you really can’t get it wrong. Some keywords are certainly better than others, but even if you pick a dud keywords and take action on it ~ you’ve taken action and learned from that action. You’ve practiced which leads to quicker product selection and lens building. So even if you end up with a lens that doesn’t make you money you’ve still won. (and it becomes another place you can use to link to OTHER lenses from… but that’s another story all together)
Let me know how it goes! I can’t wait to hear.
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Hi Jackie,
First of all I wanted to say thank you for your efforts. I have been following and applying your suggestions for quite some time now. I have noticed that there is no way in the other lenses to add a anchor text link in the Squidoo comments. Is there a way I can put a specific anchor text link in the comments to other Squidoo lenses that I am not aware of?
Thanks in advance.
Sincerly
Chris Porter
Chris Porter@Canon sd780is´s last blog ..Canon PowerShot SD780IS Review – High Definition Photos And Video updated Sun Jan 9 2011 7-20 pm CST
no there is not. Squidoo set it up so that your comments link back to your profile on squidoo. Squidoo lens comments are not a great way to get links back to your site ~ but more links to your profile (and all your lenses are listed on your profile page) does give them some juice, because your profile page will have more authority and it’s pointing to your lenses. Hope that makes sense lol.
Thanks for this tutorial. I learn better/faster by reading than hearing. Having the video and the text is a great plus for me.
I appreciate your outlining specific steps. Usually, I try to follow those steps, knowing that when I understand the basics, the mechanics, I will adapt your steps more to my style of whatever.
Just having the steps to follow moves me off the dime. I can’t spend a great deal of time just wondering what the next step should be.
Thank you,Susan
I have a question about Amazon products. Are we allowed to sell the products from companies outside of Amazon? I see that a lot of products are outside vendors or ad sponsors.
Yes you will get paid for sales made through third party vendors.
Well this couldn’t have come at a better time. Sometimes at Amazon, I get stuck finding products. Thanks for taking us thru your brainstorming process. I’m gonna try this for my next product.