The last time I did a “finding killer keywords” post the idea came from daydreaming and staring out my window. Although I’m sure there are plenty of ideas outside your window too, I thought I’d be a little more proactive about the product finding process, to show you how that works.
It’s still very easy… don’t complicate the process. It’s the one thing I find beginners do, make things really complicated in their minds, when it’s really as simple as finding something cool you might want to buy online.
Let’s take a look at shopping.com ~ one of my favorite starting places.
This is where I start… you’ll find out in the video it’s not always where I end up. The key to successfully scouting for new products is to be open minded. Don’t get stuck on one product, or one keyword or even one topic.
I go to shopping.com to get an IDEA… then go to the keyword tool (in this video I used google free tool). Once at the keyword tool I may get another idea, a different idea, a more specific idea ~ and that’s OK ~ in fact, that’s good.
So if you’re asking where do I start, how do I pick ~ just jump in and start clicking on products ~ look for something with price point over $100 and then check it out further. It really is trial and error, and as you do more of it you’ll get a feel for it and it will go quicker ~ and you’ll have an idea of what keywords are going to work, and which ones won’t.
Here’s the process I went through in print:
1. Go to shopping.com
2. Click the “see all” link in the top right hand corner
3. Pick a category (I pick something I have some interest in)
4. Look for a price point over $100
5. Take the product name and go to your favorite keyword tool.
6. Check for search volume, keeping your eyes open for better keywords along the way.
7. If you find a possible new keyword take it to Amazon and see how much it costs and if there are reviews.
Then you will have to go and check out the competition levels for the product ~ but that wasn’t part of this video. Today we are just getting started, finding products and possible keywords.
So go on now, get over to shopping.com and test it out for yourself. It’s really not hard, you just have to jump in and do it. Remember, you really can’t get it wrong. Some keywords are certainly better than others, but even if you pick a dud keywords and take action on it ~ you’ve taken action and learned from that action. You’ve practiced which leads to quicker product selection and lens building. So even if you end up with a lens that doesn’t make you money you’ve still won. (and it becomes another place you can use to link to OTHER lenses from… but that’s another story all together)
Let me know how it goes! I can’t wait to hear.
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