Last week at the Kiss Club one of the members decided to start a 52 Lens project. Her goal is to do 1 lens a week for the next 52 weeks. I, of course, thought that was brilliant so I joined in. There have been other people who have said that goal is too intimidating to them, but they are doing what they can along with us!
So anyway… I took a moment to really look at what I do to build links to my lenses once I get them finished so I could put it in a nice little outline that anyone can follow. Here it is. I’ll do a brief outline and then go back for more explanation below.
My Link Building Process
1. Submit lensmaster feed to RSS directories
2. Write posts for 5 to 10 free ad blogs.
3. Add post to my blogger blog.
4. Add a link to the lens in the sidebar of my blogger blog.
5. Add post to my christmas related wp blog.
6. Comment on 5 to 10 blogs using commentluv.
That’s about it.
Holy crap. I just checked Google for my targeted keyword for the lens I did this week and it’s already on page 1!!
Well that’s exciting ~ I’ve been so busy I hadn’t even checked to see if it had been indexed yet, and there it is on page one.
Anyway… back to linking. (but you see how choosing a long tail non competitive keyword works, right?)
This only needs to be done once. But I put it in here so that if people haven’t done the work involved they will do it. It is one of the easiest and fastest ways to get some link action going! If you don’t know how to do this part check out this post: What is RSS and How to Use it.
Free Ad Blogs
These are fantastic. These are blogs people have set up that allow you to create your own content. This means you can write a post and include your links to your lenses within the content. This is awesome because in content links count a little more than links found without content. This post outlines the free ad blogs I use.
Post to my blogger blog
A long time ago, I don’t remember when I started a blogger blog called How to… Life’s little instruction manual ~ or something like that. It seemed like a great way to be able to cover just about any topic I could create a lens on, and I have. :) It doesn’t get traffic (I don’t think ~ I’ve actually never checked), I don’t really build links to it, I don’t do anything with it. It was the beginning of my “link network”. It was the place where I could go to link to my new lenses, and still is (one of those places).
A blogger blog of your own is a fantastic asset ~ and you probably made one to get your amazon affiliate id ~ so use it!! It doesn’t have to be fancy, it doesn’t have to be pretty, it doesn’t have to be much of anything other than a place you post so you can get yourself a link (or few ~ if you use the sidebar and a post).
If you don’t have one or have questions about using your blog this post will probably help: How to create a support blog.
Just remember, don’t get caught up in this blog ~ it is a tool ~ it’s not really a “blog”. You update content when you do a new lens. K?
Add a link to my blogger blog sidebar
Here’s a video that will show you how.
Add a link to my Christmas wp blog
I started this Best Christmas Gifts blog a couple years ago while I was following the “Info Product Killer” strategy. I wasn’t exactly doing IPK ~ because I was actually using lenses instead of building websites ~ because I didn’t know how to to build the kind of sites he was doing, but the strategy of having a “Christmas blog” or hub for all my other stuff works quite well. It’s the same concept as the How to blog ~ it’s just hosted by me on wordpress.
This site actually does pretty well in the search engine rankings and gets quite a bit of traffic during the holiday season ~ so it’s a bit different than the blogger blog ~ it actually makes me money.
While on the blogger blog I don’t really link to amazon (because it doesn’t get traffic) I do link to amazon via links and images on this blog.
Now if you don’t have hosting and aren’t ready to jump into it yet, don’t stress ~ it’s not going to make or break you ~ but it is nice to have a network you can rely on to build links. (but you can also do this with free blog platforms, and I’m going to do a post on that next week)
Comment on commentluv blogs
I love to read blogs ~ so it only makes sense for me to leverage that time I spend “goofing off” by making it useful to me as well. Reading commentluv blogs is how I do that.
What is a commentluv blog?
A commentluv blog is a blog that uses the commentluv plugin. When you make a comment and put a link to your lens in the url comment field it will create a keyword anchor text link to your lens below your comment. (It pulls the title from your lens) So you have a link with your name, but you also have a link using your keywords ~ 2 links for one comment. (This blog happens to be a commentluv blog ~ so make sure you’re using your lens links in the url field when you comment)
The key for this strategy to work is to make thoughtful, quality, content rich comments. You have to add to the conversation, you can’t just write “Hey nice post”. That kind of comment will be considered spam by a lot of blogmasters (including myself) and will be deleted. People who run commentluv get a lot of extra spam and they can get a little extra ruthless when moderating comments.
If you want to know how you can find commentluv blogs check out this post: How to find commentluv blogs ~ the finding part is about half way down the post.
These blogs do not necessarily have to be about your lens ~ or related to your lens ~ although if you can find somewhat related blogs all the better. I commented on my favorite “food related” commentluv blogs for this last lens I did. It was about a cooking tool, so food and cooking go together. It’s really your comment that is important. Even if your site doesn’t exactly match as long as you are commenting on the POST you’ll be fine.
So that’s it, that’s what I did this week to link up my newly built lens. (Even though it is currently on page 1 I do not expect it to stay there. It will bounce around for a while, but I’ve found that lenses that are on page 1 in the beginning will end up back there after the bounce, so that’s good news.
If you’d like to be part of the 52 lens project ~ join us at the KISS Club! There’s lots of Squidooers there.
If you have questions about this process, feel free to ask in the comment section.
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