I hope you were able to see the huge benefit in setting up a posterous network. Today I thought I’d get into a little more of the nitty gritty, how I do it stuff, which will hopefully answer some of the questions you’ve asked.
1. Think of a general way to encompass all your lenses.
I do mostly product lenses, so they could all be thought of as gifts, Amazon offers great deals on products so they could be thought of as great deals. I do reviews of the product in each of my lenses so they could all be thought of as reviews.
Think of something ~ one overall topic that encompasses all your lenses. This is going to be your network theme.
2. Set up your posterous account ~ using your network theme to determine the name of your site and your username.
3. Go in and set up all the sites you want Posterous to post to. Use your network theme for these sites as well ~ for your site name and username.
ex. My posterous account username for my lenses is Best Gifts Ever. This is the general theme of all the other sites that it posts to as well. In fact, I’ve used the same username across the board (for the most part).
4. Fill in your profile.
When you’re setting up all the blogs/sites you can have posterous post to make sure you’re filling in your profile information. You can use a pen name if you want, but make sure you fill something in when you can add a website. You can pick a lens, or a blog or whatever it is you need to help get a boost in the search engine rankings ~ the links from these profiles are already showing up in yahoo site explorer for the sites I’ve used… so it’s an important step.
Add an image ~ make it look good. You don’t have to use an image of you. For the best gifts theme I used an image of a gift wrapped box ~ it sticks with the theme and gives me some anonymity since I am using a pen name I don’t want this network linked by my regular social media picture.
5. Start posting.
If your network theme is gifts then start making posts about giving gifts. I recently did a lens on the composter I have ~ so I wrote a quick post (in gmail) about a great gift for gardeners. I included a couple sentences, a link to the lens, the video that I did for the lens (although I mostly use other people’s videos in my posts. I just happened to have done one for this topic), and a link back to my Christmas blog with anchor text related to gifts for christmas that I’m trying to rank for.
It takes a couple minutes ~ really. A couple minutes. Don’t overthink this. A couple sentences, a video or an image and a link or two ~ make sure to use your targeted keyword phrase as the anchor text of your link. This is very easy to do when using gmail ~ just highlight your keywords and use the little chain icon to create the link.
6. Add some other stuff too.
If you come across something interesting ~ a great deal, a great gift idea ~ even if you haven’t done a lens on it go ahead and shoot out an email to posterous. It only takes a second and the more you give to this network the better it will be. The better it will work for you.
What if I have different niches?
If you can identify an overall theme for your lenses you only need one posterous network (ie. gifts, reviews, deals). If you have lenses (or a website) that are totally different than the product lenses ~ and are about a whole other topic you might want to set up a second posterous network.
This is only necessary if you really find yourself living in two worlds. I have 2 networks. One is a gift theme and one is a kid theme ~ this is where I connect with other parents around some of my other sites and interests. Some of my lenses will go through the kids network ~ but most of them won’t.
When you set up a second network you can add an additional email address to choose in your gmail account. (Go to your gmail “settings” and then to “accounts and import”. It will allow you to add another “send mail as” address. When you go to send a post to posterous just choose (from a drop down menu in the email writing area) the email you want to send it as ~ which will correspond with the email address you used for the specific posterous network you want to send your post to.
Here’s a quick video that shows how I create posts to send to my posterous network.
I hope I’ve answered your questions about using a posterous network for your lenses. If you questions I didn’t answer or need clarity ~ just ask in the comments section.
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